Author: Art Of Start

Microsoft continues to establish the foundations for Xbox Series X, the upcoming iteration of its flagship games console. The ambitious next-generation device targets heightened visual fidelity and performance, scheduled to hit store shelves later this year. While Microsoft's focus currently sits with Xbox Series X, the prospect of an affordable, lower tier continues to circulate. Talk of the device has circulated for years, expected to accommodate...

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“Despite the CJEU’s affirmation of the ruling that Amazon wasn’t liable in the case brought by Coty, there have been calls from some within the EU to increase Amazon’s duty to ensure that goods sold on its marketplace comply with the law.” On April 2, the Court of Justice of the European Union (CJEU) issued a ruling absolving e-commerce giant Amazon.com of trademark infringement allegations brought...

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Toyota has filed an all-new name for its Hilux in Australia that would be the highest performance model in the lineup. IT’S ONLY A matter of time until the Ford Ranger’s biggest competitor for sales, the Toyota Hilux, has a model to take on the unique Ranger Raptor. It appears that when that day comes it will unsurprisingly be called the Toyota Hilux GR.   Practical Motoring has...

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When Microsoft introduced the Xbox Series X throughout The Game Awards in December, the corporate did so with the accompanying tagline: “Power Your Dreams.” The advertising and marketing slogan is supposed to speak that the brand new console is so highly effective it might probably create issues you may solely dream of. Microsoft actually likes the slogan, a lot that it has now trademarked it. As...

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Trademark filings uncovered by Canada’s autoTRADER.ca give us a hint as to how Volkswagen will sell its coming range of electric vehicles. The trademarks include ID.4 X, ID.5 X, and ID.6 X. Although VW Vortex previously found trademarks for IDs 1 through 9, these new trademarks seem to hint at how AWD IDs will be sold. Volkswagen has long said that its EVs could be fitted with...

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It’s not uncommon for our office to receive calls from restaurant owners, complaining that another restaurant in town is infringing its trademark. Frankly, pizza and cheesesteak establishments are just not that creative when it comes to choosing distinctive names.     One well-known dispute you may know about involved the Olivieri family members who sued each other over ownership of the PAT’S KING OF STEAKS trademark, a...

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Startups have an awful lot on their plate as they attempt to scale their business, so taking care of intellectual property issues may not be at the top of their agenda.  New research from Lehigh University suggests this might be a big mistake.  Indeed, they argue that the trademark portfolio held by a startup is actually an important factor in their eventual success. “We hypothesized that...

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LA Group – owner of South Africa's POLO clothing brand – has been dealt a blow by the High Court in a long-running legal battle between retailers. According to the judgment, over 40 registered trademarks in the group's name must be cancelled and expunged from the trademark register. LA Group will no longer hold these trademarks on the grounds that the word "polo" is "non-distinctive in...

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Every organization wants to avoid a costly, lengthy, and resource-intensive lawsuit for trademark infringement. While definitions can vary globally and within the U.S., organizations can be taken to court if there's a likelihood of confusion, especially when combined with other similarities around the goods or services, purchasing channels, or other factors. Unique factors can vary significantly, but experts estimate the average cost of a trademark...

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